Portugal
Beauty and Aesthetics
Visual Identity
1 Month
Helena Fernandes is a veteran hairdresser with more than two decades of experience. She founded VisionHair, a programme designed to empower hairdressers to manage their businesses effectively. With a focus on innovation and knowledge sharing, Helena seeks to inspire other professionals in the sector to achieve success and recognition by balancing artistic skill with intelligent business strategies.
Style Guide
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Bold
Aa Bb Cc Dd Ee Ff Gg HhIi Jj Kk Ll Mm Nn Oo PpQq Rr Ss Tt Uu Vv Ww XxYy Zz Aa Bb Cc Dd Ee Ff Gg HhIi Jj Kk Ll Mm Nn Oo PpQq Rr Ss Tt Uu Vv Ww XxYy Zz
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Secondary
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Base
Helena Fernandes' logo combines a pair of scissors, symbolising her art in hairdressing, with a crown symbolising crown, representing excellence, and an infinity symbol, symbolising continuous evolution. This design reflects her aspiration for leadership and constant development.
The patterns use elements linked to the logo itself, with patterns that refer to the essence of the Helena Fernandes brand as a company with density, elegance and grandeur.
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