What we did
The Strategy that Moves and Connects.At The Media Bees, we don't believe in generic solutions. GoTuk's vision was unique, and so was our strategy. We developed an integrated, surgical approach that tackled the challenges at their root and paved the way for a new era in Lisbon's urban mobility. Our intervention included:-Intuitive Experience Design (UX/UI): We created an app and website interface that made downloading the app simple.
-Captivating Branding and Visual Identity: We developed a visual identity for the website, based on the brand's colours and logo that captured the vibrant essence of Lisbon and the modernity of GoTuk, making the brand memorable and appealing.
-Search Engine Optimisation (SEO) and AI: We implemented robust SEO strategies to ensure that GoTuk was easily found by those looking for tuk-tuk experiences in Lisbon, while also optimising for new search trends driven by AI and LLMs.
-Strategic and Persuasive Content: We created texts for the website and app that communicated the benefits of GoTuk in a clear, concise and appealing way, without falling into the obvious sales pitch, focussing on experience and authenticity.