Pedacinhos D'Amor is a family haberdashery that stands out for the love and dedication in the making of its products. We developed a visual identity that reflects softness and welcome, while communicating with the wide variety of public that this company welcomes.
In creating the logo, we incorporated a series of harmonious symbols.
The sinuous lines of the moving fabric form the image of a heart, whose two colours express the diversity of the public we are addressing.
The four-pointed stars not only symbolise added value, but also the care and commitment to always provide the best for our customers.
Our colour palette was chosen to convey joy, serenity and humanity above all else. The aqua green and rosé hues communicate a sense of welcome to both male and female audiences.
By keeping these colours in muted tones, we managed to create an inviting and tranquil atmosphere. The addition of touches of gold, light green and brown enriches the visual identity as a whole.
The Fraunces Bold font was our top choice because of two notable features.
The presence of serifs lends a sense of tradition to the brand, while the rounded edges of the font emphasise its more human and welcoming side.
For a more practical and precise reading, especially in small spaces, texts or subtitles, we have selected the Arcon typography.
Pedacinhos D'Amor has incorporated the new brand into a variety of practical materials, including business cards, stickers, labels, frontage, calendars, table displays, decorations, among others.
The presence of the symbol in several places automatically strengthens the building of brand value.
Pedacinhos d'Amor is a family-run haberdashery, where each product is created with love, care and dedication.
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