Post ideas to give your Instagram a lift

Eight ideas so you never run out of content

When you open the app and do not know what to post, pick one of these. It works far better as a starting list than as theory.

• Tell your brand’s story. People like to learn the origins and values of the companies they identify with. Show the journey, from the early days to today, and the values you stand for.
• Share useful tips. Post content that helps your followers solve a problem or sharpen a skill. That is how a brand earns authority in its niche.
• Show what goes on behind the scenes. Give a glimpse of how your products or services come together. Real moments from the team humanise the brand and bring it closer to your audience.
• Announce events and launches. Promote offers and news with eye-catching images and videos that build interest and excitement.
• Testimonials and success stories. Share feedback from happy customers. These stories build trust and reputation.
• Collaborations and partnerships. Highlight partnerships with other brands or creators, and show how they benefit the people who follow you.
• Challenges and giveaways. They get the community involved and draw in new followers. Offer prizes tied to your products and encourage people to share.
• Customer-generated content. Encourage your followers to share their experiences with a branded hashtag, and feature that content on your profile.

The principle behind the list

By varying your content and trying different formats, you keep your profile interesting and engaging — which helps attract new followers and give the business a lift. The key is not to post more: it is to always give people a reason to stay.