Reels on Instagram: how to use them to promote your business

Five keys to Reels that stand out

A good Reel is not down to luck. Follow these principles and you improve the odds of the algorithm showing it to people who do not yet know you.

• Plan your content. Before you start filming, settle on the theme, the message and the goal. A clear Reel is an effective Reel.
• Put music and effects to work for you. Choose tracks and effects that suit the content and appeal to your audience.
• Grab attention in the first few seconds. The opening decides whether someone stays or scrolls past. Start with an image or a message that hooks them straight away.
• Include captions. A lot of people watch with the sound off. Captions make sure the message gets through even without audio.
• Share it in several places. Take the Reel to your feed, your stories and other networks to maximise its reach.

If you need a hand

At The Media Bees we have real experience creating engaging, effective Reels that catch the eye and raise a brand’s visibility. If you would like a hand making Reels that stand out, talk to us.