GriGri Noivas
In a bridal atelier, the decision takes months and begins long before the first fitting. Social media is where that choice starts.
The choice begins
months before the fitting.
A wedding dress is not an impulse buy. People searching save images for months, compare ateliers and only then book their first fitting.
The communication had to exist in that phase, the saving-and-returning one, and not only at the deciding stage.
- Posts with no recognisable frame
- The dress competing visually with the backdrop
- No clear path to booking
- Nothing designed to be saved and revisited
The dress in the foreground,
the brand as the frame.
A frame that does not steal the spotlight
Gold and white circles as framing, always in the same places. The brand is recognisable without competing for attention with the dress, which is what matters to anyone choosing.
- Graphic elements in fixed positions
- Gold and white as the only accents
- Photography without heavy filters
Pieces made to be saved
People looking for a dress save posts for months. We produced content for that behaviour: detail, fabric, silhouette, images that get looked at again.
- Detail in the foreground
- One piece, one silhouette
- No text covering the dress
From saved image to booked fitting
Every series ends in the same place: how to book a fitting. Without that, a beautiful account stays just a beautiful account.
- A call to book in every series
- Direct message as the main channel
- A quick reply as part of the service
Why so little text.
In this sector, the image does the work. The text is there to say where it is and how to book, not to explain what you are looking at.
The dress decides
Silhouette, fabric and detail in the foreground. That is what makes someone save the post.
The brand is recognisable
The gold circles always appear in the same places. Identity without competing with the product.
The next step
Every series ends with the same invitation: book a fitting. Simple and always in the same place.
What started happening.
- A recognisable profile
- The brand frame appears before the name, even when the image changes completely.
- Content made to be saved
- The posts now serve the long decision phase, not just the moment of buying.
- A path to the fitting
- Every series has a destination, which turns followers into bookings.
- Percentages without context
- When we publish numbers, we say what period they are from and on what basis. Launch percentages always look bigger than they are.
Another case of the same kind.
If your business is good
and stuck offline.
Thirty minutes about what you sell and how you measure. If we are not the right choice, we will tell you straight away.
