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A natural-cosmetics brand in a market where everyone says “natural”. The job was to show what that means here, image by image.
OTTA sells skincare with a natural base. The problem in the sector is that the word has lost its weight: it is all over the packaging and in every advert.
The difference had to show up in the image — in the light, the texture, the choices — before it showed up in the words.
Circles, sand and water tones, photography in natural light. Each piece is different, but the grid reads as a whole when someone opens the profile.
We defined three pillars — nature, product and question — and a rhythm. Each post exists to do one thing, and you know which before it is produced.
Ending with a question is not a gimmick: it is the difference between a post that is seen and a post that is commented on. We write the captions to open a conversation, not to close the subject.
Posting every day with no system is noise. These are the three types of content the brand alternates, and the reason each one exists.
The origin of the ingredients and why they are chosen. This is where the word natural gains substance.
The product with the benefit explained in short lines, with no list of chemicals and no medical promises.
Pieces that end with a question to the audience, made to generate replies and not just reach.
Thirty minutes about what you sell and how you measure. If we are not the right choice, we will tell you straight away.
