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A laser hair-removal service that sells to salons, pharmacies, gyms and barber shops — and needed a brand that worked just as well in B2B as in the shop window.
Depilis has a mission you can state in two lines: a caring, quality service that improves people's lives. The problem is that the sector talks in lasers, power and sessions.
The identity had to hold both: the technical rigour for the people buying the equipment, and the care for the people lying on the treatment couch.
Hair never stops growing — hence the infinity, but open, to show that the cycle can be broken. The leaves bring in the natural, caring side of the treatment. A symbol you can explain in two sentences.
A deep green as the base, a warm tan for the accent and a cream to let it breathe. No pink, no shimmer — the opposite of what the sector usually does.
We handed over the brand already applied where it lives: a uniform with the pattern across the back, cards, packaging and shop-window materials. Without this, an identity stays stuck in the file.
An identity has to survive the real world: the green uniform, the cream card, the bright shop window, the dark post. We defined each combination rather than leaving it to chance.
Primary, horizontal and circular badge — to fit wherever it is needed without losing legibility.
A pattern derived from the symbol, for uniform, packaging and backgrounds. It is recognised before it is read.
Cards, uniform and shop-window materials delivered applied, not just described.
The palette steps away from clinical pink and luxury black. It sits somewhere of its own: natural, warm and grown-up.
Thirty minutes about what you sell and how you measure. If we are not the right choice, we will tell you straight away.
