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Two decades in the trade, a salon and a programme that teaches other hairdressers how to run their business. One person, two roles — and a single brand.
Helena has been a hairdresser for more than twenty years and founded VisionHair, a programme that helps professionals run their own business. They are two things with different audiences: people booking at the salon and people signing up for the training.
With no brand tying the two together, each one lived on its own.
The scissors for the craft, the crown for excellence and the infinity for continual growth. Together they form a monogram that works just as well on the salon door as on the cover of a training programme.
A deep burgundy as the base and a warm gold for the accent, over cream. Colours that speak of care and status without falling into the sector’s generic black and gold.
Two patterns derived from the symbol — one with the monogram, one with the scissors — for backgrounds, packaging and print. It is what carries continuity when the logo does not fit.
A personal brand shows up in many places at once: the shopfront, Instagram, a training manual, a business card. We defined every combination so that none of them looks improvised.
Four approved backgrounds, each with the right version of the symbol. No hesitation when it comes to applying it.
Two patterns that fill space without competing — one gold, one burgundy.
The brand delivered and applied across the materials Helena uses with clients and trainees.
The values were taken from the brand in real use. We confirm the official hex codes before publishing.
Thirty minutes about what you sell and how you measure. If we are not the right choice, we will tell you straight away.
