PTEN
Let’s talk
An intergenerational centre in the Algarve with work valued by everyone who passes through, and invisible to anyone who does not know it yet. The goal was to stop depending on word of mouth.
Moov Life was built around an idea that is simple but hard to communicate: a space where different generations learn together. People who walk in understand within five minutes. People searching online found nothing.
The work was good. What it lacked was existing where people look.
Activities, training, team and schedule now each have their own place. Every workshop with a date, who it is for and what you take away — so nobody has to phone just to work out what it is.
Every activity ends in the same place: a short information request. The enquiry arrives already saying which workshop and for whom, which saves the first exchange of messages.
We built the content around what people type into Google when they are looking for support for a parent, a class or a team. No paid ads: just structure and the right language.
Each block exists because someone used to ask that question on the phone. If the page answers it, the phone rings less often by mistake and more often out of real interest.
Each professional with a face, a role and a field. In a care service, knowing who is on the other side is half the decision.
Workshops and physical activities with real photography, target audience and a calendar — instead of a list of names.
Dates visible by month, so signing up does not depend on asking.
The social sector tends to fall into two extremes: too clinical or too childish. We stayed in the middle — soft colour, typography with weight, photography of real people.
Thirty minutes about what you sell and how you measure. If we are not the right choice, we will tell you straight away.
