PTEN
Let’s talk
An insurance broker in business since 2014, with a client base built on trust and a local presence. What it lacked was the same clarity online.
Carisma is an insurance broker with a simple promise: to find the right cover for each person and each business. The problem is that nobody searches for “insurance broking” — they search for car, home, health or business insurance.
The site had to speak that language, and it had to let people get a quote without picking up the phone.
We split the offer across the two realities and gave each product its own page: motor, home, health, life, and the business block covering fleet, workplace accidents and public liability.
The quote form now sits on the first screen, next to the promise. Name, contact, type of insurance and a note — enough for the team to come back with a proposal straight away.
The blog now answers the questions that stall a decision: what each policy covers, when it moves up a band, what to do when you make a claim. Content that brings in visits and prepares the conversation.
In a sector where almost every site looks the same, the difference lies in answering the right question in the right place — and letting people move forward without friction.
Motor, home, health and life, explained in plain language with a direct path to a quote.
A dedicated block for business solutions, fleet and employees, using the same form as on the individuals side.
A team with faces and roles, partner insurers on show and original content — the proof that replaces the counter.
Blue carries the sector; yellow carries the action. We used the second one sparingly, only where we want the person to move forward.
Thirty minutes about what you sell and how you measure. If we are not the right choice, we will tell you straight away.
