CJ Seguros
When the country shut down, CJ Seguros was left with its doors locked and its clients still needing solutions. It was not set up to capture leads online. That is when they called us.
From a physical counter
to an open channel.
CJ Seguros had years of trust built at the counter. The pandemic took the counter away. What existed online was not enough to receive the people who could no longer come through the door.
The job was not to invent a new company. It was to get the one that already existed working somewhere else.
- A digital presence with no lead-capture structure
- A brand out of step with the service it already provided
- No online quoting or purchase
- No system to receive and route enquiries
Repositioning without
losing trust.
Rebranding aligned with what they already did
We rebuilt the identity from the values the company already lived by, without breaking recognition for people who had been clients for years. New symbol, new palette, same promise.
- Symbol, palette and typography
- Applied across digital and in-store
- Brand usage guidelines
Get a quote and buy without leaving home
The site now lets people get a quote by type of insurance and buy online. Each product has its own path, and the team receives requests already organised.
- Quoting by product
- Online purchase where it makes sense
- Automatic routing of requests
Fast, because slowness costs enquiries
Aesthetics matter, but a slow site loses the people who arrive. We built for speed and for reading on mobile, which is where most quotes begin.
- Technical SEO baseline
- Image and load-speed optimisation
- Tested on mobile first
What the page has to do.
With insurance, people want three things: to understand what they are buying, to compare without effort, and to know there is someone on the other side. The site was built in that order.
“How much will this cost me?”
Motor, multi-risk, health and life, each with its own quote and immediate purchase where possible.
“Can I trust these?”
Real Google reviews on show, partner insurers, and a team you can put a face to.
“And what about my fleet?”
A business block with workplace accident cover, public liability and transport, each with its own request.
Purple that stands out,
turquoise that beckons.
The sector is blue from end to end. We chose to step outside it: deep purple as the base and turquoise as the accent, so the brand is recognisable in a list of results.
What started happening.
- The brand no longer depends on the counter
- It now attracts clients through positioning, not geographic proximity.
- Quotes available at any hour
- People searching at night no longer have to wait for opening hours.
- Performance measured, not promised
- The site scores 96 for performance and 100 for best practices on PageSpeed Insights, and 99 for performance on the mobile test.
- More than 3 million in revenue in the years that followed
- A figure from CJ Seguros's own business, not a promise we make to anyone. Digital became part of the path to it.
- Percentages
- We do not publish client numbers without written permission. The ones from this project are discussed on the call, with the data in front of us.
Another case of the same kind.
If your business is good
and stuck offline.
Thirty minutes about what you sell and how you measure. If we are not the right choice, we will tell you straight away.
