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An urban-mobility idea with two audiences at once: people who want to ride and people who want to drive. The site had to speak to both without confusing either.
Go Tuk paired the tradition of Lisbon's tuk-tuks with a booking app. The problem was not the idea — it was explaining it. People looking for a tour wanted to know the price, the route and how to book. People with a tuk-tuk wanted to know how much they would earn and what it took to join.
All of it lived on the same page, mixed together.
We split the path of those booking from the path of those who want to drive. Two pages, two messages, the same identity. Nobody has to read what does not concern them.
The download button now sits where the decision happens, not at the bottom of the page. A QR code visible for anyone reading on a computer who will book on their phone.
We built the FAQ from what the team heard on the phone: prices, duration, what happens if it rains, group size, what a guide does. Each answer shortens the distance to a booking.
The same visual system, two readings. The tourist sees a city; the driver sees a business. The colours, the typography and the buttons are the same — what changes is the question each page answers.
Book in a few taps, local guides, secure payment. Three reasons, three lines, one button.
Higher earnings, simple management, support and no fixed costs. The arguments the team already used on the phone, now written down.
FAQ built from the real questions, so a booking never stalls waiting for an answer.
The brand already had the red. Our job was to give it a grid, a typeface with character and rules so it would not get lost between the two audiences.
Thirty minutes about what you sell and how you measure. If we are not the right choice, we will tell you straight away.
