Portugal
Personal development
Visual Identity
1 Month
Ana Sofia Ferreira specialises in personal development, with an emphasis on supporting mothers on their journey of growth. She believes that mentoring mothers contributes to a better future, as they become inspiring role models for their children. The aim is to achieve excellence in the role of women, especially as mothers. The essence of Ana Sofia's brand is to create a positive impact on the world by promoting the personal development of parents and spreading knowledge about individual and child growth.
Style Guide
Regular
Medium
Bold
Aa Bb Cc Dd Ee Ff Gg HhIi Jj Kk Ll Mm Nn Oo PpQq Rr Ss Tt Uu Vv Ww XxYy Zz Aa Bb Cc Dd Ee Ff Gg HhIi Jj Kk Ll Mm Nn Oo PpQq Rr Ss Tt Uu Vv Ww XxYy Zz
0 1 2 3 4 5 6 7 8 9 ! @ # $ % ¨ & * ( ) - = +
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Secondary
Primary
Base
The logo uses circles as a base to form a symbol of welcome and unity. The half-moon shapes in combination with the central circles form the design of a mother and child seen from above, one being welcomed and loved by the other. The arrangement of the larger arms pointing upwards denotes 'going up', 'ascending', evolution and personal improvement.
The shape patterns use elements close to the logo itself, combined in patterns that allow for the creation of textures and establish the brand's personality as a source of welcome and ascension.
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