PTEN
Let’s talk
Exclusive villas in Albufeira, with a personal service and guests who come back. What it lacked was a brand that said so before the first booking.
Villas Duma manages holiday properties in the Algarve with a level of care you notice during the stay: full support, hand-picked houses, guests who recommend it.
Online, it was competing with hundreds of identical listings — the same photos, the same copy, no brand behind them.
The sun and the waves — the sunlit experience of being in the Algarve, drawn with the bare minimum. The typography sits alongside the symbol so it works as a stamp, in a footer and in an Instagram square.
A deep blue for the base, a sandy gold for the accent and a light turquoise to breathe. Colours that already exist in the photographs of the houses, so brand and photography do not clash.
We set templates for the kinds of content the brand always posts: presenting the house, the details, the surroundings, the call to book. Each one with the same structure, so it is recognisable without reading the name.
An identity only exists when it survives daily use. These are the templates the team uses to post without having to decide everything again for each post.
Each villa comes in with its location, what it offers and how many people it sleeps — always in the same order.
Pool, kitchen, garden, snooker. The details that settle a booking, shown one by one.
The last post in each series is always a direct invitation, with the season and the reason.
The palette and typography were chosen to stand up to what the sector demands: strong photography behind, small text on top, screens of every size.
Thirty minutes about what you sell and how you measure. If we are not the right choice, we will tell you straight away.
The brand put to work every day.
With the identity done, we took on the operation: planning, producing and publishing. This is where a brand stops being a file and becomes a habit.
Every villa presented the same way
Location, capacity and what it offers — always in the same order, so comparing is easy.
What settles the booking
Pool, kitchen, garden, snooker. The details that make people choose one house over another.
A reason to book now
New Year, summer, a long weekend. The call changes with the calendar, the structure does not.